What's the main idea?

Decrease the prejudment on our public

To keep them safe in the pandemic

Humanize a dating app


What we could avoid?

Agressive communication

Things that make them afraid to use

Gender selection

About UX, how we solve it?

Creating an app that can be used like skype

Using something that they could associate and feel supported

Trying to catch feedback all time, in use, in call, etc

About flux map and how it goes.

In this fluxmap, when it was prepared, we had the idea: why not support more than we tried to?
And it lead us to bring something different of our rivals, they're really good, but they don't support as well if someone is followed on street at midnight... If they are afraid about be who they are, we explain it to them, using one of them to teach, is what they really need if they're in doubt. After this we have the "commonly dating UI/UX" using cards, yes or no, product priced and free, match, unmatch, contacts, connecting all using a home screen.

Benchmark

Strong points

Videochat added

Low priced products

Not only to dating

Strong points

Good usability

Highest popularity

Medium priced products

Strong points

Percent rate of match

massive userbase

Different way to match

Strong points

Highest LGBT dating app

Normal interface

good usability

Navigable app
prototype

Navigable
app

Navigable landing
page prototype

Focused on retain more leads and download quantity, we built this LP with a easily
register or login, about us, download page and home, that guides you to download.

Focused on retain more leads and download quantity, we built this LP with a easily register or login, about us, download page and home, that guides you to download.

Navigable landing page Desktop
Navigable landing page Mobile
Navigable landing
page Mobile