Smartfit refatoring is a project that was built because the bad use of original app of Smartfit, so i've thinked: Why i don't try to make a new app for them, using the brand visual and including a UX to construct a new journey and UI to adapt to them style.
Pandemic solutions, how we maintain our customers using our product without being here on gym?
In 2020 we saw a lot of business crashing because they're fully presential, and it took a new look to technology, how we expand our business to digital? In Smartfit we don't see any different change about it, and it costs a lot for company, because when you cancel the plan, you don't pay, if you don't pay, how company will earn money? Thinking about that i tried to create something for smartfit that can be used in different channels, like one plataform. You have frequence, cardio counter, workout organization, day by day, and a profile that you could cancel in any moment, you can pay in app, its a product, nothing new, but adapted for this situation.
What's the main idea?
Decrease the plan cancellation
Improve User Experience
Soluct more problems just on app
What we could do?
The visual adaption to brand
create new users journey
Improve the app to practice and run
About UX, how we solve it?
Creating an app that can be used like skype
Using something that they could associate and feel supported
Trying to catch feedback all time, in use, in call, etc
About flux map and how it goes.
In this fluxmap, when it was prepared, the main idea was to create something like a plataform, who you can exercise in gym, in your home, frequence and run, on gym or without it. To control your payment and manage your plan. We did it in a simple way, guiding the user to a intuitive way, to access what he want, in any moment.
Low priced products
More than a gym
Good quantity of machines
High popularity in Brazil
Normal interface on web
Good quantity of gyms