Prudential

001
Project details
BRAND
Prudential
AGENCY
Badaró
YEAR
2021
ROLE
Principal designer mapping inconsistencies, identifying patterns, creating and validating tokens and components, and guiding prudential's team during the project leading them how to use.

A WAY TO SCALE GLOBALLY DIGITAL PRODUCTS CONSISTENTLY.

How products were BUILT?
Since Prudential digitalized their products, and did it in many countries, inconsistencies came with this proccess. It's common when a big company that has a legacy need to grow digitally. Also having some issues with burocracy to start/end things, so it really affects scalability. They had to turn productivity and consistency in a value to evolve Product team's culture.

About cultures: something that could be beautiful in Brazil can be embarrassing in China, so, still talking about inconsistencies, this shows that global products must be adapted considering their differences, but mantaining the main structure.

small things turn into big things: tokens.

HOW THEY're defined?
To create the tokens, we considered many points like accessibility, application, branding structures and guidelines. Some brand colors needed to be adapted since they don't fit in digital products that Prudential have. Looking better other class tokens, like font size, we adapted to better use in PrudentialModern font.
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We build an semantic style to organize it better, in design to be equal in tech, also team could explain things in the same language. Reflecting each step clearly and easy to make an handoff of things.
Accessibility
Gridscale

Now we have components and more...

HOW THEY're built?
After validating token structure, the next scenario was to create component structure. We discussed so many points, since sizes, variants, even states. Great discussions to design better components, and scenarios that needed to be covered. Since it started, we growed the component list to better support them.

In many occasions the validation and presentation of components, organisms and templates was in english, to be capable of discussion by all team. Considering that all countries that Prudential involved in the project was USA, India, Argentina, China and many others.

AND IT WORKED FOR
PRUDENTIAL DESIGN TEAM?

how we measured success?
The team really enjoyed to design with DS components, since they've started to use, we tried to measure delivery time, and it was an metric for us. Considering their feedback, the time to market designing new solutions and experiences was reduced by at least 40%.

So, it still growing and upscaling as we projected. In future we're gonna see a lot of Prudential's digital products using their new components.
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